So to stop me from having to buy every domain that pops into my head I have decided to impose a ban on the purchase of any new domains. Lets build the sites first, if they seem promising and I can get some traffic then maybe I’ll do it the honour of buying a brand new domain!
Many will argue that this is a big mistake as you need a good domain to rank well and you need to age that domain to ensure you get the most from it. This may well be true and I have no evidence to suggest that this isn’t the optimal way of doing things. But I do have evidence that it is possible to build a site on one domain and then move it later and maintain that momentum. I did this with the SammyNetbook site with no problems!
Getting started domains
So I’ve established a few domains to kick off my crazy site ideas. I have thought carefully about what I can readily attach a subdomain to without it putting people off clicking though. For example, if you are searching for a blog site it is quite normal to see something called myblog.blogger.com, you wouldn’t hesitate in thinking this was just another blog site. So my first suggestion is to buy a generic blog name.
As expected, many are taken but with some imagination you’ll find something. Think about what you can suffix or prefix the word blog with. Blog-World, My-Blog, Blogatron, etc.
I then thought about buying something more commercial that I could hang affiliate shop style sites off. Again it had to be something that would look like a real site and not dissuade people from clicking on through. I was interested to see how little this idea has been explored by others as pretty much every domain I searched for was free. Both .com and .co.uk addresses were there for first time registration. Going against my better judgement I ended up grabbing a fair few of this time, once again following my impulsive domain buying instinct. But when they are Â£6 each it doesn’t seem so bad!
My logic is to go for something that reads well once you put in a subdomain. So imagine netbooks.for-sale.com. The beauty of this is that you can then attach any subdomain you like to your new purchase. Of course it is not as good as netbooks.com but when I look at some of the barrel scraping that goes on to make up a domain name I also don’t think it is so bad. Especially if like me you keep buying domains only to let them expire a year later having done nothing. If this idea works out I can test drive any new site and if it gets some interest then, and only then, will I consider buying a specific domain. I am not the first to experiment with this, another blogger has tried it with his toe shoes site.
Will it work?
The big question is whether or not it will work? Will any of these sites rank in Google, will they rank well enough to get a decent amount of traffic? And if anyone does get to them then will they hang around long enough to actually read any of the content?! Why not follow this blog to find out!