As the owner of nxtab.co.uk, a site dedicated to helping out owners of the Nexus tablet and phone range, it would be fantastic if Google offered an affiliate program to content publishes such as myself.
The nxtab site successfully promotes sales of their tablet, phones and accessories all around the world earning a few pounds. However the stats show that most people coming to the site are going on to the Google Play store having read my articles and one suspects this is where most people are making purchases.
Now it’s true that I run the site partly for fun, it’s a hobby, it keeps me off the streets and is more constructive than wasting away the hours playing Call of Duty. But part of the fun in running hobby sites is trying to maximise traffic and revenue. In some ways it’s like trying to get a high score when playing a computer game.
Sure, we could argue that trying to get the page view count is a case of vanity, or trying to squeeze money out of readers is greedy, but for me it’s all part and parcel of the challenge of running a site. I want it to be the best site it can possibly be and these are just some of the measures we can use to monitor progress.
Google Affiliate Program
An Android market affiliate program would certainly affect how I run the site. The addition of a new revenue stream would clearly motivate original content writers and the traditional hobby blogger bedroom affiliate.
There is always the danger that it might push sites in the wrong direction, perhaps I would be motivated to promote paid for apps more often than free ones? But if Google offered a percentage of all sales generated from the lead over 24 hours then this wouldn’t be such a problem. My main goal would be to get people over to the Play store.
I could see myself writing all kinds off additional articles promoting a range of Android topics:
- Google music, sales of All Access subscriptions
- Hardware, from phones through to tablets and accessories
- Books and Magazines
- and of course, the apps!
With all these different areas it would be a clear incentive to invest much more time into building up content and promoting Android as a platform.
What’s in it for Google?
It’s a good question. If people like me are already promoting Android, because we are genuine fans, then why does Google have to share 5% of their revenue with content producers? We’re doing it anyway.
Well perhaps an obvious answer is to look at Apple. They see the value in offering an iTunes affiliate program so an independent publisher is clearly incentivised to push people to Apple over Google.
Given how hot the competition is right now, you would think that actually an affiliate program would be a relatively cheap marketing spend for Google.
Anyway, I live in hope that Google will introduce an affiliate scheme for Android apps. What do you think Google, any plans to introduce one or has it already been ruled out? Let us know.