Following on from my previous post on trying to get across how SEO techniques are no secret and trying to share the idea that Google offer great resources to help beginners learn what they need to know, I wanted to share this great PDF from google.
This document puts together pretty much all any amateur website builder, or part time affiliate marketer really needs to know. Forget spending Â£100s on some course that will essentially share the same information, or worse still, will attempt to entice you into the world of “gaming” Google – which may have short term wins but why not just get it right once and then forget about it. If you follow Google’s principles then you don’t have to worry about updates to their engine. Each time the engine improves your site will stand a better chance of standing out.