The more you understand how your visitors use your site, the more you can do to maximise your earning potential.
Problem: How do I know which links on which pages are getting the most clicks. How can I promote the better converting pages, and improve the ones that don’t get the clicks?
Solution: The Simple Affiliate Links plugin tracks clicks on your links and provides reports on which links are most popular and in which posts people are clicking them.
Data collection can give you a unique insight into how your users behave allowing you to improve their experience and of course ensure that your affiliate links are in the right places!
Here we look at how you can track clicks and different ways you can use this valuable information.
Tracking Affiliate Link Clicks in WordPress
Link tracking is made easy with the Simple Affiliate Links plugin.
When you enter a link into the plugin’s Link Manager you have the option to cloak and track the link. If selected, all future clicks on this link are then pointed to the plugin’s redirect script which will forward the user onto their destination and record the time it was clicked and the page that the link was seen on.
Over time the plugin will keep a record of exactly which links are actually being used and on which pages people are actually clicking.
How Can You use this Information?
Knowledge is power! The better informed we are about how people are really using our site the more we can taylor it to produce higher conversion rates and better meet the needs of our readers.
- Optimise popular pages: By using the “Clicks by Post” report you can which posts are generating the most clicks on your affiliate links. When you can identify your big earners you can concentrate resources on those pages. You might want to buy in traffic via PPC, or try building deep links to these pages.
- Improve poorly performing pages: Conversely, if you spot a page that is not generating any click throughs you might want to consider re-designing the page and trying something different. In this game it is critical that you learn to “fail quickly” – it’s OK if you try something and it doesn’t work, but don’t keep putting resources into something that isn’t delivering a return on that investment.
- Maximise the potential of popular links: When you identify links that are doing well, you might want to think about placing them on other pages, or perhaps emphasising them on the existing page. Remember to keep trying new things and keeping an eye on the stats.
- Track links submitted to other sites: The “Clicks by Referrer” report will show the popularity of your links that have been placed on any website. You can use this information to target placing money making links around the web. Of course many sites will not allow you to place your own affiliate links in their forum or comments so check first or you will very likely get reported for spamming!
Note: If submitting links to other sites, remember that the cloaked links work via a 301 redirect. Although these links will help search engine rankings, they are not ideal. If placing links for SEO reasons you might want to use the direct link.
Want to try it yourself? Download the Simple Affiliate Links Plugin