I have talked a number of times about the information that search engines do share with us and have tried to bust the myth that Google, Bing, etc are entirely secretive. Sure there is some stuff they don’t give away to ensure that people can’t use the knowledge to game the system, and I imagine some of it is also down to staying competitive and keeping their engines above the other providers.
However the big search engines really do share some interesting nuggets from time to time that will help us all to build better sites and, in this case, act as a warning against spam.
It amazes me that the spammers keep going and going, I guess it shows that they must have some success? But the question we should be asking is if the effort they put in provides a better ROI compared with simply building a good site in the first place?! With modern search engines just getting better and better at picking up these tricks it is hard to believe that it is worth the effort any more? But perhaps these people don’t know any other way.
The following article from Bing talks about how they pick up on:
- Post web spam
- Link farming
- Link exchanges
And to think people are still scrabbling around for links via exchanges – isn’t it time to move on? I’ve had my sites featured on blogs such as boingboing and slashdot etc, not because I offered them a link but because I built something that was worth linking to! The whole point of search engines using links to build their engines is that you aren’t creating these yourself, if this was an easy thing to do then the value of this measure would drop away fast.
Anyway, good to see Bing sharing this info with us and let’s hope it makes people think twice about using techniques that fell out of fashion years ago.