So I am continuing my experimentations with my to-buy.co.uk domain. So far I haven’t had much time to spend on any of this but I can report that all my attempted sites have ranked in Google and are getting the normal “trace” traffic. By this I mean the 50 or so hits a day that any website seems to get just through random web searchs that happen to lead to your page.
In general I find that all of my sites no matter how little I promote them and how burried away they are, aslong as Google has indexed them then I get some background traffic coming through. I suspect that this is entirely untargeted and not very useful traffic.
I often feel slightly sorry for niave beginners in this game who ask why they are getting no conversions from 50 hits a day. The sad reality is that you can spend no effort on your site and I would be willing to bet you get this kind of trace traffic anyway. Yet people still expect to see the 5% or whatever conversion that might be expected on a developed site.
I think this argument only applies to pure SERPS driven sites. If you are buying in targeted traffic then perhaps it is a whole new story!
The rest is History
Anyway, I will be testing this theory on my next project. History books to buy is a site set up to direct traffic to Amazon. In time I plan to add some articles about getting interested in and getting involved with History and how people can use books to get involved in histrorical events. I plan to use the Adwords keyword research tool to pick out a few untargeted keywords and target some articles around them. And then say if I can actually get a subdomain ranked well. This is an interesting experiment as someon over at the a4u forums has also set up a similar site but has bought historybooks.org.uk (I think!). All things being equal does my sub domain stand a chance at ranking above his?