It has been a long term annoyance of mine – this notion that optimising your site for the search engines is somehow a secret that only experts with years of industry experience can do. Companies charge 1000s for consultancy on SEO best practices so it must be some difficult hard to understand skill?
No. It’s not hard. I work for one of the UKs leading consumer websites and we have a team of search guys and, no disrespect to them as it is still a job that needs to be done, I can see first hand that it isn’t rocket science. All you need is common sense and the ability to read!
Want to learn more?
Google, the search Daddy, makes no secret of what they look for in a site. They want a page to be correctly tagged up, they want a page to be useful, they want it to say something. They want to be able to tell what the page is about.
They want other sites to vote for your site by linking to it, the more links from more respected sites the better. The idea behind this is that your site needs to be liked by lots of other people.
See, it’s not hard!
Like I said before, Google make no secret of all this – all you need to do is read!