What is a Deep Link?
This is a link to a specific product page within a website. For example, WordPress users might be interested in buying a WordPress Book.
Although it may seem easier to link to an online store’s homepage, creating deep links is well worth the effort as you should find that your conversion rate’s improve.
The reality is that people clicking around the net are lazy and they want to be presented with the relevent information within a mouse click. By linking to a home page you are asking them to go onto search for their preferred product. In some cases they might do this, but in many cases they’ll just click away.
By deep linking to a product page you are minimising the steps they need to take to make a purchase and therefore increasing your chance of making some commission!
This post forms part of our Affiliate Marketing Glossary.