I have lost count on how many times I’ve commented on posts discussing the excitement of tracking Google’s PageRank indicator.
You’ll know the type of post, someone cheerfully announces that their PR has gone up one and they are looking forward to improved rankings, or sometimes they just want to show off!
Last time I checked, jezza101.co.uk was PR 4. Does this mean I automatically rank above other lower PR sites in the search engine results? Hell no!
There was a great post on Google’s webmaster blog recently that once again outlines what PageRank really means and why you shouldn’t be using it as a key metric to measure your site’s success.
Sure, I like that my site is PR 4 and it sends out a message that I’ve been around for a while and Google places some trust in the site, but as an actionable measure of success… useless!
I am a professional data analyst so I know the value of measuring a whole range of factors on my websites, however PageRank is barely on the radar when it comes to web stats.